This is the third and final video is a series where we talked to Dr. Verica Rupar, Associate Professor at the School of Communication Studies, Auckland University. Here, Dr. Rupar gives suggestions for improving the diversity of stories we hear in the media. Journalism in the mainstream media is, according to many, in crisis. However, at the same time, it is a great time for journalism, as on the fringes, new forms of journalism are emerging. Dr. Rupar discusses some of these new journalism methods, such as the use of social media to tell stories.
In the second video of three discussing media monitoring, Dr. Verica Rupar, Associate Professor at the School of Communication Studies, Auckland University, talks about self-monitoring of the media. Dr. Rupar sees self-monitoring initiatives as vital, as they allow news agencies to work better. In this sense, self-monitoring is equally important to outside, independent media monitoring. Self-monitoring includes reacting on audience comments, such as through letter to the editor and social media reactions, and then formulating a response.
This video is the first of three in a series where we talked to Dr. Verica Rupar, Associate Professor at the School of Communication Studies, Auckland University. In this instalment, we discuss the question; does media monitoring matter? Dr. Rupar explains that as global citizens we spend an average of 15 full years consuming media, meaning that monitoring this big element in our lives is essential. With each media organisation having its own set of internal policies and sets of norms, media monitoring offers accountability.